Category: Home Shopping Network
On the Dwelling Procuring Network, the story lines are as skinny as an overworked bank card. About the only drama unfolding amid the infinite parade of cut-rate merchandise supplied to cable tv viewers is whether or not perky hostess Erin Morrissey’s enthusiasm will give out earlier than the supply of pink cubic zirconia bracelets at $29.75 every. But from behind the scenes of the $1-billion-a-year service provider-of-the-air have come particulars of a unbroken drama that sounds improbable even by TV movie requirements.
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The thought for HSN had its roots in a radio station managed by Paxson. In 1977, as a consequence of an advertiser’s liquidity downside, the company was paid in can openers Left with having to boost the funds, on-air personality Bob Circosta went on the radio and offered the can openers for $9.95 each. The can openers offered out, and an business was born. Circosta later became the new community’s first ever home purchasing host and would finally sell 75,000 completely different merchandise in over 20,000 hours of reside television.
Last November, Esteban made his first nationwide tv look on QVC, pitching his musical wares alongside the Miracle Mop, the Marie Osmond tremendous porcelain doll collections and the gaudy pink pendants which might be the lifeblood of the house-procuring trade. He wasn’t the primary musician to market his product on TELEVISION. Folks like Kenny Rogers and Lionel Richie had already … Read more “Dwelling Shopping Community (HSN) Rated zero”