Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.
Promotion is an activity that generates information, persuades, or reminds consumers of the benefits of a product. The goals of carrying out promotional activities are:
a) Introducing new products to the public.
b) Extend the maturity of the product.
c) Maintaining the stability of the company from possible competition.
d) Encouraging product sales.
Thus Promotion is one of the determining factors for the success of a marketing program. Regardless of the quality of a product, if consumers have never known or heard of it and are not sure that the product will be useful for them, then they will never buy it.
In carrying out promotions, the nature of fathonah (smart) is needed to influence consumer attractiveness to the company’s products. Fathonah … Read more “The Parts of a Marketing Strategy 2”