Marketing strategy is very absolute and very important in the development of a company, marketing strategy is not an independent variable but must be related to the goals and objectives of the company as a whole. Marketing goals and objectives must be an integral part of the overall activities of the company.
In other words, in order for the marketing sector to be able to play its role with a high level of effectiveness, its formulation and determination must take into account the company’s competitive advantage, its facilities and infrastructure and whether or not the company is proactive in taking advantage of opportunities that arise.
Marketing strategy is basically a plan comprehensive, integrated and unified in the field of marketing, which provide guidance on the activities to be carried out for can achieve the marketing objectives of a company.
In other words, the marketing strategy is a series of goals … Read more “Definition of Marketing Strategy”