Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

Forms of Marketing Strategy

There are two forms of marketing strategy in order to increase sales volume. According to Philip Kottler, the forms are:

  1. Offensive strategy

This offensive strategy aims to find new customers with this strategy the company hopes to increase market share, sales, and the number of consumers.

  1. Defensive strategy

Defensive strategies include efforts to reduce the possibility of customer exit and switching of consumers to other marketers. This defensive strategy aims to minimize customer turnover and maximize customer retention by protecting its products and markets from competitors’ attacks.

Marketing Strategy Mix

The marketing mix is a set of marketing tools that the company uses to continuously achieve its marketing objectives in the target market. in marketing strategy

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Goods expenditure is the purchase of goods and services that use up to produce market and non-market goods and services. Shopping for goods, among others, can group into 3 categories of shopping, namely:

  1. Expenditures for the procurement of goods and services.

Expenditures for the procurement of goods that do not meet the capitalization value in the financial statements are categorize into operational expenditures and non-operational expenditures. Expenditures for the procurement of consulting services are not include in the category of services expenditure group.

  1. Maintenance spending.

Maintenance expenditures that are incurre and do not increase and extend the useful life and or are unlikely to provide future economic benefits in the form of capacity, production quality, or improvement of performance standards are still categorize as maintenance expenditures in the financial statements.

  1. Shopping trip.

Travel expenditure borne not for the purpose of acquiring fixed assets is categorize as travel expenditure in the …

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Recently, increasingly more individuals are fascinated with moving into the enterprise world. One purpose that makes enterprise extra engaging is the revenue that can be obtained. Companies are mushrooming not solely on a big scale, but additionally on small scales reminiscent of properties.

The enterprise sector can also be very various, starting from clothes, meals, to larger ranges such because the property enterprise. As a teenager who nonetheless has excessive spirits, there’s nothing flawed with you making an attempt to begin your small business.

You need not promote services or products which have excessive worth, you can begin with one thing small, however many individuals are fascinated with it. One factor that you must take note of in beginning your small business is to comply with the present pattern. Listed below are 3 attention-grabbing enterprise concepts that newcomers can strive.


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Bank cards these days have turn out to be some of the well-liked fee strategies. Aside from the comfort of transactions, bank cards additionally often supply numerous enticing promotions. So, for these of you who have already got a gradual earnings and need to search for a bank card, first take into account the next 5 standards earlier than making your alternative.

Think about Curiosity Charges

Earlier than making a alternative of bank card, it is advisable to take into account the quantity of curiosity supplied, particularly for these of you who intend to make use of a bank card to repay bills. Excessive rates of interest will add to your fee burden every month. Particularly in case your whole spending is sort of massive. Select a bank card that provides 0% installment comfort at many retailers. That manner, you may keep away from swelling your month-to-month payments. Even so, …

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