Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

Forms of Marketing Strategy

There are two forms of marketing strategy in order to increase sales volume. According to Philip Kottler, the forms are:

  1. Offensive strategy

This offensive strategy aims to find new customers with this strategy the company hopes to increase market share, sales, and the number of consumers.

  1. Defensive strategy

Defensive strategies include efforts to reduce the possibility of customer exit and switching of consumers to other marketers. This defensive strategy aims to minimize customer turnover and maximize customer retention by protecting its products and markets from competitors’ attacks.

Marketing Strategy Mix

The marketing mix is a set of marketing tools that the company uses to continuously achieve its marketing objectives in the target market. in marketing strategy

In this case, …

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Goods expenditure is the purchase of goods and services that use up to produce market and non-market goods and services. Shopping for goods, among others, can group into 3 categories of shopping, namely:

  1. Expenditures for the procurement of goods and services.

Expenditures for the procurement of goods that do not meet the capitalization value in the financial statements are categorize into operational expenditures and non-operational expenditures. Expenditures for the procurement of consulting services are not include in the category of services expenditure group.

  1. Maintenance spending.

Maintenance expenditures that are incurre and do not increase and extend the useful life and or are unlikely to provide future economic benefits in the form of capacity, production quality, or improvement of performance standards are still categorize as maintenance expenditures in the financial statements.

  1. Shopping trip.

Travel expenditure borne not for the purpose of acquiring fixed assets is categorize as travel expenditure in the …

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Throughout the late nineteenth and early twentieth centuries, many Santa or Thanksgiving parades had been sponsored by department stores. These embrace the persevering with Toronto Santa Claus Parade in Canada since 1905, initially sponsored by Eaton’s , and Macy’s Thanksgiving Day Parade held in Manhattan, New York Metropolis since 1924, sponsored by Macy’s Retailers would use the parades to launch a large selling push. Finally, it grew to become an unwritten rule that no retailer would try …

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Prime day ended final night time time however there’s nonetheless varied leftover offers to go spherical. As quickly as your lg television is put in and arrange, you are able to get pleasure from all of the choices of this tv. Be looking …

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In this digital era, all the things you want can be obtained very easily. Various platforms and marketplaces thrive in their respective markets. The practical and hassle-free life of millennials makes the presence of internet-based facilities sell well, so it’s not uncommon for new players to take part in this cycle, including from abroad.

Not only getting the things you need and want, the presence of a technology-based platform also facilitates many of the activities that young people usually do. For example, buying movie tickets, iced coffee milk, and even buying food can be done online. In fact, you can even fill up fuel for vehicles using virtual payments. Sophisticated, right?

Unfortunately, the various conveniences that exist actually make the life of millennials more consumptive. Not infrequently young people work hard with the main goal of fulfilling their practical lifestyle needs. This causes many millennials to be wasteful in spending …

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The use of credit cards is no stranger to shopping, especially for people who live in urban areas. It is undeniable, almost every shopping center provides EDC machines that really help people who currently tend to be cashless.

Likewise with e-commerce websites where most of them include payment options using credit cards, even with the lure of discounts or 0% installments. However, it is not uncommon for people to be dizzy because the bills at the end of the month swell. This could be because you are not careful in using your credit card. Here are 4 smart ways to use a credit card for shopping.

Use Reward Points

It has become commonplace, credit card issuers will reward their customers in the form of points that can be used for shopping. It’s not impossible, someone can get many benefits by shopping using reward points given by the issuing bank, ranging …

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Each time a brand new faculty yr arrives, dad and mom are on edge. The reason being, the training funds wanted will not be small. Particularly in case your youngster is beginning a brand new degree. Don’t be concerned, with the ideas beneath, you possibly can put together your kid’s training fund upfront extra simply.

Modify the Finances with the Variety of Youngsters


Make a youngsters’s training price range that adjusts to the variety of your youngsters. That manner, you can also make detailed and exact calculations relating to training funds whereas balancing with different wants. Preparation like this may make you rather more ready since you already know the vital issues that must be ready relating to your kid’s instructional wants.

Along with adjusting the price range based on the variety of youngsters you’ve, it is usually a good suggestion to calculate the extent of training you’ll take. Remember …

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Birthday is one of the special moments in our life. Even so, it cannot be denied that nowadays, the way to enjoy these moments is different from when you were a child. From those who used to often have parties by inviting lots of friends, it seems that now birthdays are more often spent with only a few closest people.

Even so, that doesn’t mean birthday celebrations can’t be special. In the following ways, you can still celebrate this important moment unforgettable!

Do Exciting Activities With Loved Ones

Special moments will feel more exciting if spent with loved ones, be it family or close friends. A few weeks in advance, write down a list of friends and family you’d like to invite to celebrate your birthday with. Discuss together what fun activities to do. Considering that we are in a pandemic condition, try to maintain health protocols.

Give Yourself a …

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Changing the design of your workspace at home can be an effective way to improve your work mood, especially if the design of the space you apply matches your style and preferences. For example, if you like something simple, change the design of your workspace with a minimalist touch to make the room look wider and easier to clean. Creating a minimalist room design is also not difficult, here are four things that you can apply immediately.

Plain Interior Base

One of the hallmarks of a minimalist room design is the minimal use of excessive patterns. Even if there are, the motif patterns used are usually graphic-based such as lines and points, or shape-based such as circles, squares and ovals.

To make your workspace more dynamic, you can mix several colors into one scene. For example, if you want to adopt a natural theme, you can combine a white base …

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