Definition of Marketing Strategy

Marketing strategy is very absolute and very important in the development of a company, marketing strategy is not an independent variable but must be related to the goals and objectives of the company as a whole. Marketing goals and objectives must be an integral part of the overall activities of the company.

In other words, in order for the marketing sector to be able to play its role with a high level of effectiveness, its formulation and determination must take into account the company’s competitive advantage, its facilities and infrastructure and whether or not the company is proactive in taking advantage of opportunities that arise.

Marketing strategy is basically a plan comprehensive, integrated and unified in the field of marketing, which provide guidance on the activities to be carried out for can achieve the marketing objectives of a company.

In other words, the marketing strategy is a series of goals and objectives, policies and rules that give direction to the company’s marketing efforts from time to time, at each level and the references and allocations, especially as the company’s response in facing the environment and competitive conditions that always changing.

Therefore, the determination of the marketing strategy must be based on an analysis of the company’s internal and environment, as well as an analysis of the opportunities and threats faced by the company from its environment.

Related Posts