Branding is basically an activity that aims to build and enhance the identity of a brand/brand with a very broad scope, including trade names, logos, characters, and consumer perceptions of the brand. Brand is also a strategy for companies to get and retain consumers.
- Logo and Brand Color
Both of these are very important for product promotion activities. By having a distinctive logo and color, your product is unique which means it will be easily recognized by the public. When people see it, they will know who you are.
Do it from the start of opening a business so that you have a clear visual identity. In addition, also to build a brand to be known by the public.
You can create a logo, for example, from an image that inspires and reflects your vision. This will make developing a visual identity more intuitive and telling. Maybe you can consult with a graphic designer to discuss this logo and color problem.
- Use of Color Psychology
In addition to the logo, color selection is no less important. Color can influence behavior and decisions as part of the branding process. It has even been proven that colors have emotional and psychological effects so it is important to choose the right and attractive colors to convey the message you want to communicate.
Both of these are very important for product promotion activities. By having a distinctive logo and color, your product is unique which means it will be easily recognized by the public. When people see it, they will know who you are.
Do it from the start of opening a business so that you have a clear visual identity. In addition, also to build a brand to be known by the public.
You can create a logo, for example, from an image that inspires and reflects your vision. This will make developing a visual identity more intuitive and telling. Maybe you can consult with a graphic designer to discuss this logo and color problem.
For example, dark blue is often seen as a traditional, reliable and practical hue. While the lime green color exudes a futuristic and technologically advanced vibe, it might be the go-to for software companies.
- Website Design
Think of design as your business’ virtual real estate on the web. Make sure all content and products reinforce and complement each other, from the photos to the fonts used. This is useful so that visitors who see your business website can feel the branding.
You have to be able to design a website with an attractive and informative appearance. Design a design that is comfortable for visitors to see, that’s the key.
- Social Media Content
Currently there are many social media platforms that are often used by the public, such as Facebook, Instagram, Twitter, YouTube, Pinterest, or LinkedIn.
Take advantage of social media content to strengthen your product promotion. This method is also done to attract people’s attention so they want to know what products you offer. With social media content, you can also provide an overview of your product virtually.
- Consistency is Key
Brand identity must be very clear in all forms of advertising and marketing. The easier it is to be recognized, the easier it is for customers to remember who you are and what your products are. Consistency is what is needed so that all of this goes well.