Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

Philip Kotler stated that modern marketing strategy generally consists of three stages, namely market segmentation, target market determination, and market positioning.

From the definition above, it can conclude that marketing strategy is a process of activities using management functions to meet consumer needs through transactions.

1) Product strategy

Product form includes physical goods and services that can satisfy consumer needs. Companies that have to constantly improve existing products and develop new products to satisfy customers every time so that they can generate very high sales.

2) Pricing strategy

Some companies determine the price of a product by estimating the cost per unit to manufacture the product and pricing based on cost. If this method is use then the company must also record

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