Author: Eliza

In a matter of days, you will celebrate Chinese New Year in 2021. This year’s Chinese New Year celebrations will indeed be a little different due to the pandemic. However, that doesn’t mean you and your family can’t celebrate quality time with your family at home, including preparing a number of things for this celebration.

One of the things that is mandatory, of course, is shopping for Chinese New Year clothes. To add to your luck this year, you can plan frugal shopping tips for this Chinese New Year celebration. Here are some frugal shopping tips for Chinese New Year clothes that you can try.

Set a Budget with a Shopping List

The first tip that is important to do before shopping is to set a budget that will be used while making a shopping list. With a clear budget, it will also be easier for you to make the …

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In this modern era, millennial banking is increasingly loved by the millennial generation, especially with the convenience of making transactions using smartphones. Then what are the activities and habits that occur in this millennial banking?

Have More Than One Online Savings For Every Need

Did you know that millennials have more than one online savings account to manage their finances? This is due to the easier allocation of funds.

If all income is saved into several online savings accounts, millennials will be able to manage expenses according to existing needs. For example, saving A is used to pay for daily needs, saving B is for investment, and saving c is for retirement funds. So this can prevent swelling that often occurs when expenditure exceeds the requirement limit.

Millennial Savings No Need to Bring a Wallet!

Practically, this is the main thing that millennials pay most attention to, with millennial …

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florist near meDoes anyone take any discover of the flowers and vegetation round them? All we have to do is add some complementary crops to offset the time-frame when the leaves have fallen so it will not look so barren. That may be achieved with strategically positioned potted vegetation which may be moved as quickly because the leaves of the plant emerge after winter is over.

Uncover developing partitions—or not—with a playlist of pop, rock, nation, people, and metal music. We discover developing partitions, tearing partitions down, climbing partitions, writing on the partitions, being a fly on the wall, placing your again to the wall, and extra.

Hey tobusiness! I am glad that you just like what I’ve written. I’ve extra flowers in my yard now which weren’t however there after I wrote this hub. I believe I’ll write one different about my yard. Candy pea flowers (Lathyrus odoratus) have an old-fashioned …

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Branding is basically an activity that aims to build and enhance the identity of a brand/brand with a very broad scope, including trade names, logos, characters, and consumer perceptions of the brand. Brand is also a strategy for companies to get and retain consumers.

  1. Easy to Recognize

Having a brand or brand will benefit our business because it is more easily recognized by potential customers. So that it will also be easier for customers to choose because the product is branded, which means that the quality is beyond doubt compared to products that are not branded (not yet known). Having a brand or brand can benefit a business because it makes it look different and easily recognized by the target market.

  1. Distinguish One Product from Another

Whatever the product, the function of branding is to provide a characteristic and be a good marker for a product. With this, the product …

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Branding is basically an activity that aims to build and enhance the identity of a brand/brand with a very broad scope, including trade names, logos, characters, and consumer perceptions of the brand. Brand is also a strategy for companies to get and retain consumers.

  1. Logo and Brand Color

Both of these are very important for product promotion activities. By having a distinctive logo and color, your product is unique which means it will be easily recognized by the public. When people see it, they will know who you are.

Do it from the start of opening a business so that you have a clear visual identity. In addition, also to build a brand to be known by the public.

You can create a logo, for example, from an image that inspires and reflects your vision. This will make developing a visual identity more intuitive and telling. Maybe you can …

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Marketing strategy is very absolute and very important in the development of a company, marketing strategy is not an independent variable but must be related to the goals and objectives of the company as a whole. Marketing goals and objectives must be an integral part of the overall activities of the company.

In other words, in order for the marketing sector to be able to play its role with a high level of effectiveness, its formulation and determination must take into account the company’s competitive advantage, its facilities and infrastructure and whether or not the company is proactive in taking advantage of opportunities that arise.

Marketing strategy is basically a plan comprehensive, integrated and unified in the field of marketing, which provide guidance on the activities to be carried out for can achieve the marketing objectives of a company.

In other words, the marketing strategy is a series of goals …

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Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

Philip Kotler stated that modern marketing strategy generally consists of three stages, namely market segmentation, target market determination, and market positioning.

From the definition above, it can conclude that marketing strategy is a process of activities using management functions to meet consumer needs through transactions.

1) Product strategy

Product form includes physical goods and services that can satisfy consumer needs. Companies that have to constantly improve existing products and develop new products to satisfy customers every time so that they can generate very high sales.

2) Pricing strategy

Some companies determine the price of a product by estimating the cost per unit to manufacture the product and pricing based on cost. If this method is use then the company must also record

all …

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Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

Forms of Marketing Strategy

There are two forms of marketing strategy in order to increase sales volume. According to Philip Kottler, the forms are:

  1. Offensive strategy

This offensive strategy aims to find new customers with this strategy the company hopes to increase market share, sales, and the number of consumers.

  1. Defensive strategy

Defensive strategies include efforts to reduce the possibility of customer exit and switching of consumers to other marketers. This defensive strategy aims to minimize customer turnover and maximize customer retention by protecting its products and markets from competitors’ attacks.

Marketing Strategy Mix

The marketing mix is a set of marketing tools that the company uses to continuously achieve its marketing objectives in the target market. in marketing strategy

In this case, …

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Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

  1. Promotion

Promotion is an activity that generates information, persuades, or reminds consumers of the benefits of a product. The goals of carrying out promotional activities are:


a) Introducing new products to the public.
b) Extend the maturity of the product.
c) Maintaining the stability of the company from possible competition.
d) Encouraging product sales.

Thus Promotion is one of the determining factors for the success of a marketing program. Regardless of the quality of a product, if consumers have never known or heard of it and are not sure that the product will be useful for them, then they will never buy it.

In carrying out promotions, the nature of fathonah (smart) is needed to influence consumer attractiveness to the company’s products. Fathonah …

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To carry out marketing, it is necessary to take the right steps so that later the marketing strategy will hit the target. The forms and steps of the strategy in this theory are market segmentation, market targeting, and positioning. Which can describe as below:

Implementation of the marketing strategy through the following steps:

a. Market segmentation

Market segmentation is the act of dividing a market into distinct groups of buyers with different needs, characteristics or behaviors who may require separate products or marketing mixes.

b. Target market setting

Market targeting is the process of evaluating the attractiveness of each market segmentation and selecting one or more segments to serve, market targeting consists of devising strategies to build the right relationships with the right customers, or a large company may decide to offer a variety of products. complete in serving all of its market segments, most companies enter new markets by …

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