Apparently, partnerships can increase product sales, you know. How come?
If your online store has already been promoted on social media, tried various online store features optimally with pretty good conversion rates, but still want to increase sales? Well, maybe it’s time to establish cooperation or partnership with other parties.
Many online store owners are so busy running their business that they forget to see the potential benefits and importance of partnerships.
Not only to bring in more buyers and increase sales, but also to create positive relationships with other players in the same industry.
Building a partnership is one of the important elements for the long-term success of a business.
Definition and Types of Partnership
Partnership is a marketing tactic that is widely used by big brands because it is cost effective, provides more value for all parties, and is liked by buyers.
Businesses that are developed together will be more likely to achieve goals or success due to synergy and cooperation.
Capital for developing a business will also usually be easier to obtain because the opportunities are getting bigger. Plus, if there is a personal property commitment to increase business capital.
Therefore, try to consider what collaborations and collaborations you can offer with other parties to increase your online store sales.
The following are the types of partnerships that you can choose according to your needs.
- General Partnership
Ownership and profits in these partnerships are usually share equally among the partners, but may also be stipulate under different terms in the partnership agreement.
In this case, each partner also has total liability, meaning they are personally liable for all business debts and legal obligations.
For example, the general partnership you have formed has three partners. If one of the partners takes out a loan that the business cannot repay, then all partners are responsible for the debt.
Public partnerships are easy to form and easy to dissolve. In most cases, partnerships will automatically dissolve if a partner dies or becomes bankrupt.
- Limited partnerships
This type of partnership has at least one general partner who is fully responsible for the business and one or more limited partners who provide money but do not actively manage the business.
The limited partner invests in the business for financial gain and is not responsible for its debts and obligations.
As for the results, each partner will benefit according to the portion of the agreement that has determine.
- Limited Liability Partnership
A limit liability partnership operates much like a general partnership in that all partners actively manage the business, but their liability is limit to the actions of one another.
So, each party involved in the partnership will be actively involve in the business. However, keep in mind that one another has different responsibilities based on their respective roles.
Partners remain fully responsible for debts and legal obligations of the business, but are not responsible for the errors and omissions of other partners.
Usually, this one business partnership runs in the same field.