Author: Eliza

Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

Forms of Marketing Strategy

There are two forms of marketing strategy in order to increase sales volume. According to Philip Kottler, the forms are:

  1. Offensive strategy

This offensive strategy aims to find new customers with this strategy the company hopes to increase market share, sales, and the number of consumers.

  1. Defensive strategy

Defensive strategies include efforts to reduce the possibility of customer exit and switching of consumers to other marketers. This defensive strategy aims to minimize customer turnover and maximize customer retention by protecting its products and markets from competitors’ attacks.

Marketing Strategy Mix

The marketing mix is a set of marketing tools that the company uses to continuously achieve its marketing objectives in the target market. in marketing strategy

In this case, …

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Marketing strategy is a set of goals and objectives, policies and rules that give direction to marketing efforts from time to time at each level and location.

  1. Promotion

Promotion is an activity that generates information, persuades, or reminds consumers of the benefits of a product. The goals of carrying out promotional activities are:


a) Introducing new products to the public.
b) Extend the maturity of the product.
c) Maintaining the stability of the company from possible competition.
d) Encouraging product sales.

Thus Promotion is one of the determining factors for the success of a marketing program. Regardless of the quality of a product, if consumers have never known or heard of it and are not sure that the product will be useful for them, then they will never buy it.

In carrying out promotions, the nature of fathonah (smart) is needed to influence consumer attractiveness to the company’s products. Fathonah …

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To carry out marketing, it is necessary to take the right steps so that later the marketing strategy will hit the target. The forms and steps of the strategy in this theory are market segmentation, market targeting, and positioning. Which can describe as below:

Implementation of the marketing strategy through the following steps:

a. Market segmentation

Market segmentation is the act of dividing a market into distinct groups of buyers with different needs, characteristics or behaviors who may require separate products or marketing mixes.

b. Target market setting

Market targeting is the process of evaluating the attractiveness of each market segmentation and selecting one or more segments to serve, market targeting consists of devising strategies to build the right relationships with the right customers, or a large company may decide to offer a variety of products. complete in serving all of its market segments, most companies enter new markets by …

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Here are some of the benefits of the intermediate marketing strategy
others are:

  1. can assist companies in developing better marketing strategies by using a much more systematic, rational, logical, rational approach to strategic choices.
  2. marketing strategy is a process and the main purpose of a process is to achieve understanding and commitment from all parties managers and employees.
  3. A process of empowering individuals: Empowerment is an activity in strengthening employees’ understanding of effectiveness by encouraging and rewarding them employees to be able to participate in making initiatives and imaginative decisions and exercises.
  4. Raising awareness of external threats.
  5. Marketing strategy can provide a better understanding of the strategy of competitors.
  6. can increase productivity in the company, and
  7. Makes it possible to identify, determine priorities, and exploit existing opportunities. And companies must have the courage to carry out and implement marketing strategies like this in order to improve and expand marketing reach
…
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Sales is the main objective of the company’s activities. In producing goods or services, the ultimate goal is to sell these goods or services to the community. Therefore sales play an important role for the company so that the products produced by the company can be sold and provide income for the company.

Sales made by the company aim to sell goods or services needed as a source of income to cover all costs in order to make a profit. Sales activity is an activity that must carries out by the company by marketing its products either in the form of goods or services. Its carried out by the company aim to achieve the expected and profitable sales volume to achieve maximum profit for the company.

Sales volume is the total amount generate from the sale of goods. The greater the number of sales a company generates, the greater …

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